Have you ever wondered what types of web links you need to master to grow your blog?
Or does the term web links make you go through a whirlwind cycle?
No worries. Today’s article is all about the types of links you need to build. And how you can achieve it with every article you write.
Now if you are simply starting out, this will require extra work. But if you already have articles on your blog, you can update them by making a few changes.
What are web links?
Web links also commonly known as linking or website linking is the measure of a website’s value and relevance. This is done by analyzing the links coming from different websites to the website. The links are analyzed by types and popularity/quality of the said websites.
There are so many types of link building.
Right from link types to social bookmarking. From black hat to white hat methods.
Types of Web Links
In today’s article I will focus on the basic links you should be building on everyday. How you can leverage them for a stronger website.
Now for purpose of this blog, I only talk about white hat strategies.
The links are:
- Outbound links
Outbound links also known as external links are links that go to other domains apart from your own. For example this one.
There are two kinds of outbound links:
- nofollow link
- dofollow link
This is the normal outbound link you do. Whenever you make a link to another site, without tweaking the settings of the link, then it is a dofollow outbound link.
It passes Google PageRank juice to the site you are linking to. So if it does that, why should you do it?
- First off, it helps Google understand what type of website you are. So you should link to sites you want to be ranked with. For example always linking out to a baking site because you love macarons but your site is a hardware online shop only confuses Google.
- It is white hat. I said, I support white hat strategies of link building
- You can get a link back from the target site. If and when they recognize you linked to one of their articles.
- It will actually make you rank higher than the site you link to. Why? Because Google will realize you are the source of that information.
A nofollow link looks like:
<a href=”https://www.facebook.com/groups/1634341296849075/” rel=”nofollow”> Stop losing all your brain cells on useless Facebook groups. Come join other bloggers and learn how you can grow your blog.</a>
The popular belief is that nofollow links do not pass Google PageRank juice. Which is still true. What it does though… Your blog will still lose Google PageRank juice.
Also Read: Step by step Google Adsense Sign Up Process
I personally use nofollow links on affiliate links. ONLY!
I cannot talk about outbound links without talking about anchor texts.
Anchor texts is the magento color you see below.
In most cases people have it in blue. This is what is used as keywords for the external page. The targeted page. An anchor text will boost your search rankings. So as you outreach for link backs to your side, pick articles that do not necessarily fight for the same keyword as your articles.
That way you allow the blogger or writer come up with a good anchor text for you.
The most uncommon term is anchor title.
An anchor title helps Google and people understand more about the site you are linking out to. Not many people look at the anchor title. Reason because it is an extra task to write it down. You will have to go to the text bit of your editor and add the following code to your anchor text.
title=”insert desired title here”
The link will end up looking like this:
<a href=”https://www.facebook.com/groups/1634341296849075” title=”Online Hacks for Bloggers”> Stop losing all your brain cells on useless Facebook groups. Come join other bloggers and learn how you can grow your blog.</a>
Interlinking also known as internal links. These are links that go from one page to another page from the same domain.
They can be used from the navigation. Or most people leave them on the navigation.
An example of this:
<a href=”https://www.authoritativeblogging.com/article-title-and-subtitle/” title=”Page Title”>The Art of Switching your article titles and sub-titles</a>
Which would look like this when linked with the Page Title only.
Interlinking are used for:
- Pass link juice from one article to the other
- Reduce bounce rate
- Develop a silo architecture
There are tools that can help in coming up with internal links.
Mentionable is a FREE plugin you can start using right this moment. It works the same way mentions on Facebook. Start with the “at” symbol and remember a word or phrase from the article you want to link out to. This brings a variety of options with that word or phrase.
SEO Smart Links is a premium plugin. Will set you back around $249 or more depending on the package you pick.
A very great plugin once you grow your website to over 100+ articles. Also if you are already monetizing your site. Otherwise it is not worth the investment.
Also Read: How to make money as a blogger
What does it do?
You only check a few settings and goes on its way searching the database and linking articles that appear similar.
This increase the number of articles you have linked on a particular page.
Try and limit your links to 150 per article/page.
Different search engines have different crawl limits for crawling any page on your website. Of course there are exception to different pages on your blog. For example the home page button. It is probably linked to 90% of the pages on your site.
If you ignore this, you risk losing more pages crawled. And we wouldn’t want that.
Some people ignore interlinking and don’t view it as important. Ignore them and keep interlinking your articles.
As outbound link is a link from your website to another domain. Backlinks are links from other website to your domain.
The more links you have pointed to your domain or a particular page the more popular that page or domain will rank. If the anchor texts that link back to your site are also keywords for that particular page, then the higher you will rise up the Google ranks.
Backlinks are the hardest type of web links you can get for your website.
Not only do you have to invest time to create value add content but you have to do outreach methods to get people to link back to your content.
Well, that was the common way to do it.
You can now create backlinks through:
- Embeddable infographics – by creating awesome infographics, people normally like to link back to them or download them and reupload them on their site. Of course linking back to you. How about creating that awesome infographic, and adding an embed code at the bottom. Such that whoever would like to use your infographic, they can simply embed it. This gives you outrageous backlinks.
- Article reviews – in whatever industry you are in find a way to review tools and softwares you currently use. Then share the review with the company tool or software. Companies like to share such articles as testimonials and proof of concept. Which also leads to quality backlinks.
- Article round-ups – what are the most commonly asked questions in your industry? Ask those questions to the current influencers (one question per post) in your industry. Then do a round-up article of what influencers think about said topic. This gets you backlinks from the influencers as well as your current audience and the influencers audience. A round up post could be as simple as an analysis of lessons learnt having Donald trump as president. You are not writing down anything or expressing your own opinion but sharing a wide range of other people’s opinions.
- Resource lists – works just round-up articles but here you are listing tools and or softwares to use. Resource lists could be of graphics or texts.
- Broken link building – this is currently my favorite way of earning quality backlinks. Broken links affect a site. So no webmaster would like to have them. At times these webmasters do not know they have broken links. So if you notice a broken link and you have similar or better article that can be linked to, approach the webmaster and share your article with them. Making sure you inform them of the current situation they are in.
Those are the 5 best ways I know on how to get backlinks.
They are not the only way of earning backlinks
Backlinks helps your site with:
- Organic ranking
- Referral traffic
- Site indexing
- Site trust
Link root domains is a term that is widely used in SEO but I haven’t spoken of in this article. It simply means the total number of unique domains that point back to your domain. So a website or domain could have 10 links to your domain but since it one domain, it will register as one unique domain.
It should go without saying that all three types of web links are important for the growth of your blog.
Outbound links and interlinking are in your ball court where as backlinks require extra work.
Even links from social bookmarking sites and social platforms count as backlinks.
What type of link strategies do you use?