January Traffic Report: What worked, what didn’t and the lessons learnt

The traffic report is a new section on the blog, where I take the time to analyze my own traffic. Not that I wasn’t analyzing it before. But right now, I would like to show you how you can make sense of your own traffic.

For my January traffic report, you will understand what I mean by being a mediocre blogger.

january 2017 traffic report

January Traffic Report

january traffic breakdown

As I mentioned, last month was a very mediocre month.

I was a very mediocre blogger. I hardly did any form of promotion, other than with Twitter. And that is reflected on the above graph.

Also Read: Blogging lessons learned in one year of blogging

Now you may be wondering what caused the peak around mid January.

I was honored to have Mamake Bobo share the article I did of her on her Facebook page.

The side effect? It skewed all my numbers.

Yes, I did get that jump. But the jump wasn’t quality traffic. As I said when I decided I will stop featuring other bloggers. And the main reason was… The traffic from such articles is not necessarily quality traffic.

Unless I feature other bloggers in the same niche as I am.

demographic age and gender startupskenya

From this, I can pretty much tell… Mamake Bobo’s main traffic is women around the age of 25-34.

affinity and in market segments

The audience is also largely interested in Entertainment.

Before this spike, most of my traffic lands in Technophiles then Social Media Enthusiasts.

Now what I am going to do with this traffic?

Stalk the hell out of them on Facebook.


visits by device


visits by location

It is important to see where your traffic is majorly coming from. This is so as to know who is actually reading your content. And how you can skew and tweak what you are creating to appease and attract that particular audience.

pageviews by country

From this graph my stronghold in January was Kenya, US, UK, India and Canada.

As you can see UK is a fraction of the total amount of traffic I get from the US.

pageviews by city

I also like to know, what cities are most favorable to me. As you can see, the US maybe giving me more traffic than the UK. But if you look at cities the US is not in the top 5.

visits and bounce rate by city

Once I read that, I like to know, what is the bounce rate for the particular cities? This tells me I need to interlink my articles more so as to reduce the amount of bounce rate. Next, I will introduce what is popular on the blog on the sidebar.

Not only that, I need to improve on the quality of my article headlines.

Also Read: How to create viral blog titles that captivate

Catchy headlines that will entice and provoke the curiosity of my readers.

For that, I am also increasing the amount of “Also Read” on a post.

Instead of one after every 500 words, I will try and average it between every 100-200 words.



Understanding how your users are consuming your content is very important.

Normally, my traffic is mostly desktop then mobile. In January, my traffic became more of mobile then desktop.

desktop mobile tablet

I will track this for the first Q1, 2017 to see if it will change or not.

But because of this I enabled Instant Articles and I am now working on implement AMP (accelerated mobile pages)

Also Read: The ultimate guide to configure Facebook Instant Articles for WordPress


Apart from that, I need to work on my site speed. The speed is not at where I would like it to be. I am shooting for a 3 second page load.

average site speed

A 20+ second load is terrible.

Anything above 7+ second is horrific. So after spending so much time, improving client sites. I will now work on improving my own site. Probably a tutorial on how I will do it will come right up.

Hint: I don’t rely on plugins.

browser load time

Knowing the average load time is good. What is great is understanding the site load time for particular browsers. From this I can see the UC browser is becoming popular among my users and I should download it and use it also for testing grounds.

visitor caching info

Caching allows storing of information in the memory. This makes the site to load for a shorter period of time for returning visitor. In this case, I need to check my server side caching and also page load time.

domain lookup by country

Your site speed is not only affected by the browser but also the server. And as you can see, different locations have different site load.

server response time by country

Not only does a site load at different speeds for different locations. But different articles have varying speed load times. This is caused by imagery and number of scripts (embeds) that are required for a particular page to load.


load time for popular pages

To make use of CDN, I had to redirect my website from startupskenya.co.ke to www.startupskenya.co.ke

CDN helps in reducing site load time. So if you are just starting out, make sure you tell your host you need your primary domain to contain the www

redirect time for countries

Now the average load time makes sense

Also Read: 9 Ways to growth hacking your blog through traffic building

average load time


avg time on page and bounce rate by page title

Looking at what articles are popular on your blog, you should look at the amount of time they spend on the article. And the bounce rate for each article. From this I can tell, my readers prefer case study articles rather than action/tutorial articles.

most popular content

I can also say people keep interacting with my site even after downloading a freebie. And two of the pages are visits from the January webinar.

Also Read: Promorepublic Review: A comprehensive guide before you purchase

I prefer to look at the type of articles people landed on. And the bounce rate for these pages.

landing page visits

In the above chart, I can see the highest landing page and what percentage of that were new sessions.

exits and pageviews

I also like to see what pages had the highest exit rates.

Also Read: Vanity metrics you are focusing on as a blogger that will not help you grow your business


Finally I like to have a look at all the traffic I get from social platforms.

Also Read: How to create an effective Twitter content strategy

This helps me decipher what social platforms I should pay more attention to and which one’s I should start making my presence known.

traffic from social networks

My social traffic is yet to be strong.

I can now see the effect of removing StumbleUpon and reddit and Instagram from social network platforms I pay attention to.

One, reddit requires time to master. Next StumbleUpon used to send me crappy traffic and had the highest amount of bounce rate for nine straight months. As for Instagram, I never got the time to master the platform. So as much as I would love to interact to my audience on Instagram, I only have a set amount of time in any given day.

Pinterest is simply neglect. For February I will increase my presence in Quora and Pinterest.

Also Read: How to create an effective Twitter content strategy

social visits and quality from mobile

I also like seeing views from mobile that were influenced by social.

traffic from social sources

Generally the above chart details bounce rate by day from social traffic.

I can see there were days traffic from social was below 50% and other days it was at 100%. The first week of new year, I expect that. But the last couple of days in January that is an effect from the monthly webinar.

overall site visits

The overall traffic from social in January was 2,404

unique visitors

Now to improve my traffic in February…


As you can see, a simple overlook on your traffic does not really help you understand the meaning of the traffic you received. Nor how you can improve on it.

In February I will still try to blog everyday (which I failed largely on in January). You will see more guest posts being promoted by me as well.

No need to create good content and not place it in front of the right eyes.

My social dedication will be on Quora and Pinterest.

Do you need help understanding your January traffic?