Blog traffic has become that invisible enemy that you do not know of until you start your own blog.
As I keep thinking back to when I started this blog, I recall some of the mistakes I made along the way. Some ridiculous and laughable and others I wish I knew of earlier.
And blog traffic is one of the latter.
And everyday as I go about answering questions on Quora (I even became one of the most viewed writers on the platform), i keep seeing this question asked over and over again. Then I thought to myself, you have re-launched the blog. Why not answer one of the most asked question in blog history ever.
How to drive traffic to your blog
Think back to when you started your blog.
Remember all the excitement and anticipation on this new journey you were about to start.
You had no followers, no experience, no platform, but you had knowledge and experience in what you wanted to blog about. So the former, that didn’t deter you. Hired a designer and developer to guide you through the technical process. What you need to have and they amazingly convinced you to hire them to do your blog.
After all, they were even giving you a friendly discount and to top it off, you could pay it in installments.
Also Read: What are most bloggers ignorant of that prevents them from becoming financially independent
Now you wanna know something that you did not know back then and you still do not know right now?
That was the worst move you ever made in your blogging history.
That is why you keep wondering how others seem to get tonnes of traffic month after month but you can barely scale past ten visitors a day.
That is why you are on the verge of giving up but keep convincing yourself that this next hack will be all the difference you ever need.
Then the next, and the next, and the next, and the next.
Finally, your blog is part of the statistics of failure blogs. Reason being, you started on the wrong footing.
Think about it…
Here you are popping in a party you do not anyone and nobody knows you. You come in shouting and screaming, “hey guys, look at me. Look at what I can do”. You and I both know, that person is looked at like a psycho. And everyone ignores her. Poor Lucy, she eventually retreats herself to the sidelines, hanging by the dark halls waiting for someone to call her in.
She tries to peek in and maybe someone smiles at her. But Lucy does too much. Lucy doesn’t know how to blend in. And Lucy eventually leaves the party and nobody notices of her demise.
That’s exactly what you did with your blog. You walked in an already saturated market place without doing proper market research and trying to interact and connect with the already established crowds.
Now, you would be wondering…
I have already launched my blog, how do I fix this?
Well, I will give you a little exercise…
First off, I need you to open Google Sheets.
Make sure you are logged in to your desired Gmail account. Because this is a sheet you will be creating a ton of tasks for your blog in the next couple of months.
Now label the top row of your spreadsheet like the image above. On the name part, add the name of the influencer, followed by his/her Twitter handle followed by their blog URL and finally the domain authority of their blog.
You will rank this list based on the domain authority of a blog. If the blog has a higher domain authority, it will take you longer to interact and engage with this particular influencer. So have blogs with a weaker domain authority at the top.
To figure out the domain authority of a blog, you will need to sign up with Moz and enable their Chrome browser extension.
You need to have at least 50 domains that you are going to start interacting with on a daily basis on this list.
How do you know what domains to list and which one’s not to?
- Pick domains that are already stronger than yours. So if you have domain authority of 20, you will be focusing on domains that are 25 and over. If you have a domain authority of 50+, then this exercise is not for you. You my friend already have a strong domain and most probably traffic that comes with it.
- The only exception to this rule is if you already know someone is an influencer and they have just started branching to a new niche (a niche you are in)
- Pick domains that are on the same niche as you. You can easily get a list of other blogs that are on the same niche by simply searching “intitle: resource list (niche)
Once you have your list of 50 other domains, head over to your Twitter profile and create a private list.
A private list is a collection of Twitter users you do not want to notify that you have added on a list. And no one else but you can see that list and the members in it.
Add all the Twitter handles you collected in step one to the private list you create.
You are going to use this list to start interacting with these bloggers. Retweet what they share. Reply to their tweets and when you can, start sharing their content, do not forget to tag them.
All you are left to do at the moment is schedule at least 2 hours everyday to reading an article from one these blogs and commenting on their blogs. This is important, so as the day you approach them for a guest posting opportunity, your name and avatar will already be familiar to them.
The more articles you read and engage with the sooner you will make connections with these bloggers and the faster your blog will grow to be known as an authoritative blog.
So, if you can read more than 10 articles a day and engage with those articles through sharing them with your followers and commenting on the blog itself.
Here is a nifty little trick I normally do…
You have already seen I have a list of “Influential Bloggers” I would like to interact and partner with in future on my Twitter lists. Every now and again, I revisit these blogs, and find one or two new articles and I add them to my looped list of tweets. I create a nice little graphic using Getstencil and I make sure I tag the blogger on Twitter.
Create a squeeze or landing page on your blog.
Or if you are looking for a decent theme that comes packed with landing page layouts, use Divi from Elegant Themes. That is the theme I actually use for my blog. And most of the sites I create.
The landing page you create is where you will send (link back) to when you guest post for other top blogs.
What you would like to achieve from this page is convert visitors to subscribers.
You do this by creating an easily consumable but valuable piece of content in exchange for their email address.
That is all you have to do.
You need to understand this is a four to six months exercise. It is not something you start doing today and expect to see results tomorrow.
The best part about this formula, is you not only get traffic but you get quality traffic. Traffic that will convert and you can eventually monetize it.
What to do next?
Promote! Promote! Promote!
With every two hours you spend creating a piece of content spend eight hours promoting that content.
Evaluate your own blog.
How much traffic are you getting currently? If you are still getting less than 100 site visitors per day on your site, I would encourage you to use this method.
Work on tapping and converting already curated niche visitors to your own blog. You do this by guest posting and participating on forums.
You can either choose to pause posting on your blog. Or reduce the frequency of how often you post. On next week’s article, I will share with you the seven types of blog articles you need to create to increase traffic and engagement and link backs to your own site.
Now let me know in the comments below, how much time do you spend promoting your own content?