I’ve had the best week on social media this week. Especially on Facebook messenger platform. And one of the messages I got this week stood out for me more than any other.
Which made me realize, not many bloggers have a plan for their blogs. Who am I kidding. I don’t think I had a plan when I started my first blog back in 2009. After all, no one knows any better when they are starting out. You are pumped with a ton of excitement and gist and plans are boring.
Yes, you started this beautiful journey as a blogger, sharing your passion. Only to later realize of something called monetization. And that is where most bloggers get lost at.
What is this monetization?
How can they implement it?
And as you keep searching and scrolling from one site to the other, you get overwhelmed with all the information you have consumed, that you have no idea where to start implementation.
Yeah, I get the irony. I am telling you on how to set-up your first highly profitable blog funnel, as if it is not another informational resource you found on the internet.
Well, I am going to tell you today, to forget all that information overload you have been consuming. And take action on the steps I will give you on this article.
I promise you will be seeing results in no time at all.
Also Read: How to make money as a blogger
What is a highly profitable blog funnel?
When it comes to monetizing your blog, there are three main ways to do so:
- Affiliate Marketing
- Creating and Selling of your own products
Of these three, there is only one you have one hundred percent control on. And that is the creation and selling of your own products.
Don’t get me wrong, you can still make a ton of money from advertising and affiliate marketing. The only issue I have with these methods, there is more demand for affiliate programs and advertising platforms than there is supply.
And with each passing day, you are looking to compete with more people and probably getting your commissions reduced.
The funnel, I am about to show you will work for any niche industry you choose.
A blog funnel? What on earth is that?
Let’s start by understanding what a funnel is.
When it comes to marketing a funnel is a set of steps a reader or site visitor needs to go through before they can convert.
The conversion is based on what your main objective is. For example a free call, purchasing your product, signing up a new coaching client. You can have a two step process or more. What matters is that each step should build upon the previous step.
It is like noticing a new shop on your way to work one day and you think to yourself, I need to check it out. But you don’t do it immediately. As days turn into months, you find yourself visiting the shop and looking around with no intention to purchase. Depending with the persuasion skills of the attendant, you may end up purchasing or not. And maybe one day, you will roll back into the shop and make a purchase.
So how to replicate this online, you will need to create a funnel.
The four steps to a highly profitable blog funnel
The most important part of this funnel is the Facebook pixel. You will not be able to maximize on this funnel, if you do not have the Facebook pixel installed on your blog.
Because the Facebook pixel will allow you to track anyone who visited the page everywhere they go online. And you can directly advertise to them with a tailored message specific for them.
The first step you need in your funnel is to create a lead magnet and/or a high value post. Both of these need to be relevant to the product that you are selling. I would recommend to have both, but if you are only choosing to create one method then choose the lead magnet.
The relevant post leads to the lead magnet.
The purpose of the lead magnet is to get people on your email list. And a good lead magnet, is one that is easily consumable. If it is something that takes time for your reader to go through, then it may take a little bit longer to convert that reader into a buyer.
Examples of great lead magnets:
- Swipe files
- Recordings of a talk you gave
Facebook pixel implementation
You need to create an audience for people who will visit this exact page on your Facebook ads dashboard. If you have both article and lead magnet, include both URLs.
Then you need to create an audience for people who will actually download the lead magnet and get on the thank you page. You will see the reason why in the next few steps.
Once they download your lead magnet, they are automatically taken to your thank you page. On your thank you page, you get to introduce your offer.
This is what some people will call a trip wire offer. It should be inexpensive and build upon the article and/or lead magnet you just shared. Think of anything below fifty dollars.
There are so many other offers you can introduce at this stage, but because we are creating a simple funnel then a product worth less than fifty dollars the more you will be able to convert your current site visitor into a buyer.
Using a tool like deadline funnel you can add urgency to your product by creating a fifteen minutes discount or bonus offer (they can only get the bonus and/or discount if they purchase within the next fifteen minutes)
Facebook Pixel Implementation
Remember how you created an audience of people who visited your page and downloaded the lead magnet? Now I need you to create an audience of people who got to the thank you page for your paid product.
That means, they downloaded your lead magnet, saw the offer and made a purchase so they got to the thank you page.
Next, you will need to create an ad targeted to people who saw you offer but did not purchase. On this ad make sure to exclude the audience that saw the offer and purchased. This will make it easier for you to tailor a message directly to the people who saw your ad but never made a purchase.
This is all about nudging and pitching your new subscriber to purchase your product. And not in the sleazy way of MLM sales person. Rather, seduce them to see how your paid offer is the best option for them to take.
Recall when they opted to receive the freebie/lead magnet you offered. Well, in exchange, they gave you access to their email address.
So over the next week you can send them emails (at max three) to what are the benefits of them acquiring your paid product.
Once that period is over, keep providing them with value. Meaning don’t exhaust your subscribers with pitch and nudge emails. Do not show up in their inboxes just because you want to sell them something.
Create re-targeting Facebook ads.
The money is always in the people who say no. Normally, less than ten percent will convert the first time you introduce a product. And it is also human nature to forget.
So the key to keep tracking of the people who visit your site through targeting them via advertising. And this is where you need to create different Facebook ads targeting people who did not purchase. And targeting the message depending with where they dropped off in the funnel.
As you can see, you do not have to wait until you have immersed a ton of following before you convert your blog into a business. So if eventually, you would like to turn your blog into a business.
What is the funnel you ever created for your blog? Let me know in the comments section.