Last year I was fortunate to be able to attend “Growth Hacking Summit 2016”. This was one of the many investments I made towards the growth of this blog in 2017 to say the least.
[ctt template=”4″ link=”x3Fc0″ via=”yes” ]The money is in the people who say NO @neilpatel @StartupsKE[/ctt]
He works with CEOs, CFOs of Fortune 500 companies and pretty much charges $5000 for 30 minutes of his time.
For his opening keynote at the growth hacking summit 2016, he shared 7 growth hacking tactics to implement in 2017
As the saying goes, the money is in the follow-up or as in this case… The people who say NO.
The key to success for any business lies in the follow-up. And it hurts your business if you play like a “shy gun”. In fact studies say 80% of sales are made after the fifth contact.
That is why retargeting ads are popular on Facebook. And business owners make the time to come up with designs for billboards and tv ads.
How are you following up with your audience?
Are you capturing their details so you can stay in touch with them?
One of the best methods to stay in touch with your audience is through capturing their emails.
[ctt template=”4″ link=”e6FG5″ via=”yes” ]#EmailMarketing has been known to outperform social when it comes to overall conversions. @StartupsKE[/ctt]
According to this infographic by Adweek you have a higher rate of converting your audience to buyers more via emails, than you would on social.
Countdowns are used to increase a sense of urgency in your user’s brain.
This allows you to make discounts and fast action bonuses for your products and programs that you sell. You can use countdown as well to increase curiosity.
If you are launching something, you can use a trickle down system to tease your audience and add a countdown timer to when the next clue will be revealed.
Well, this is all obvious I guess. So what is new?
Countdown in emails
Brand queries includes your brand name or some variation of it. When it comes to SEO, you are meant to focus mainly on non-branded queries. This is the search that will tell you what your site is ranking in.
[ctt template=”4″ link=”jR6sL” via=”yes” ]A “branded keyword” search query includes your brand name or some variation of it. @StartupsKE[/ctt]
For example if you are working for HP, a branded keyword is “HP”, “HP laptops” and unbranded keyword will be “PC laptops”
To maximize on brand queries, you not only need to use your audience but also pay other influencers.
Neil Patel grew his Instagram account by paying Instagram models with millions of followers to create a post with a card saying “Who is Neil Patel?” for a couple of hours.
Engage your Audience
Your core audience, whether they are ten or hundreds of thousands are the one’s who will help you to grow exponentially.
As mentioned above, you can request your audience to share your work. From your articles to podcasts.
For every content you generate, ask them for their input. And if they like it… Ask them to tag/share someone whom they know it will be useful to.
To reduce your percentage of exit rates (yes, not bounce rate) on your checkout pages, you will have to create a conversion funnel for your audience to checkout.
The reason as to why most checkout pages have a high exit rate, is because the checkout page is not interactive.
To curb that, let’s add a couple of steps to your check out page.
First off, if you are selling products and your checkout page has more than 3 forms to fill then separate them.
Have the user see the first section and the second section will only be revealed after they clear out the first section.
Another step you can include in your funnel when they click to checkout… Create a page where you stipulate everything they get.
These steps will pre-qualify your customers.
According to Neil Patel, webinars have become the top method of selling your products and services.
For every 100 people who attend your webinar, 1-3 of them will purchase. That’s a rough number. But the more value you deliver in a webinar, the more likely people will buy. Also, adding the live Q&A.
There are plenty of tools you can use to do live webinars from YouTube Live to Webinar Ninja if you are looking for a paid product.
Integrate GEO locations
To this point I had never heard or thought on how you can use geo locations to grow your business.
You can use GEO locations to make sure you are speaking directly to your current audience. No need to reference statistics from Australia while most of you audience is in South Africa.
From the growth hacking summit 2016, these are the 7 tips you should be implementing on your business as a marketer in 2017. If you don’t, watch out for the people who will
- The use of webinars to launch products and interact with your audience
- Increase in follow-up and interaction with your audience through emails
- Use of countdown timers in emails
- Increase of brand queries
- Integration of GEO locations
- Creation of conversion funnels on checkout pages
- Reaching out to your audience to help you spread the word
Which of these tactics are you currently using or will start implementing?
Let me know in the comment box below.