Yes, you now have a blog but what next?
Where to go from here?
Are willing to roll the dice and let them fall or take action and become the next authority in your niche?
I am willing to take a guess you picked the latter.
The very first step you need to take after deciding to start a blog and narrowing down what you will talk/write about is coming up with an editorial calendar.
This should be the next step you take once you have figured out your WHY.
It can even come before you designing or developing your blog.
Because once you have a plan of where you are going and what you want to achieve the easier it is to maintain a blog even if you already have a 9 – 5.
You are probably now thinking why not just write articles the week of or day you are supposed to publish?
Truth is you can.
But if you would like to create sustainable systems for the future; where you can make use of all the articles you have ever written, then an editorial calendar is a MUST.
Also, you need to remember “just because something is working, doesn’t mean it works.”
So today, we are going to discuss tools you can use for your editorial calendar, reasons as to why you should have an editorial calendar and most importantly how to create your editorial calendar.
When I started this blog, I wanted to write about content marketing and online marketing funnels, but as I progressed (especially after viewing what you, my beloved readers search for in the search box I noticed you wanted to know more about the blogging basics) I realized the importance of having a plan.
This led me to realize the importance of having an editorial calendar.
And if you are serious about your blog you need an editorial calendar.
Why you should have an editorial calendar
Starting an editorial calendar helps you stay in FOCUS with your core concepts.
What exactly got you started? Whom are you trying to help?
Time and time again, you get to suffer from shiny object syndrome. You will think you get to serve your audience better with current news. You will think talking about baking and not cooking will lead to more traffic.
But you wanna know something?
The best way to serve your audience is by narrowing and being consistent in your message to your audience.
You want to be known as the go to person when it comes to savings? Well, be consistent with different ways to saving.
When you start offering your audience something different from savings, they will be confused on what you are really good at.
How else do you think people who are known for one specific thing did it?
Chris Kirubi – known as a serial investor, why? He shaped it that way by what he talks about.
You want to be known as “Alex the conversion guy who talks about psychology”
You can only do this by being consistent with your message.
You eventually want your blog to make you money to not only sustain itself but to also pay you. And having an editorial calendar will help you so much in implementing this.
First, you get to see what people are reacting to. What are they sharing more of? What questions are they asking?
Remember in the first point when I mentioned you would like to be the bouncing off point (influencer if you would like) in your industry.
Once you become that person, you can create courses and programs with what people are interested in.
In fact, from the get go… You can direct your reader from one content upgrade to another to a point they can now buy from you.
You will know where you can place the paid products. What products to be placed at each stage.
This places your content to work for you.
Tools for Editorial Calendar
There are probably more tools you can use and try to implement, but these are the one’s I have tried and I think would make a GREAT add to your planning
How simple is that?
I have grown fond of Google docs.
This includes docs, sheets and slides.
In fact most of my content calendar is shared among the three.
I use slides for my webinars, docs for writing and editing my articles and sheets for my calendar.
I love the simplicity yet diversity Google keeps bringing to the platform. Most importantly I like to get the same features both on mobile and phone.
Honestly, even the synchronizing with all my devices saves me a tad amount of time.
I re-purposed Hubspot’s content calendar template to suit my needs.
Another tool I usually use is this WordPress plugin.
It simply schedules your content and let’s you have a general overview of when you posted what. This gives you an idea of how you can re-purpose some of the previous content and link them together.
If you simply want scheduling on your WordPress blog then you don’t need this tool. WordPress can now schedule content for you.
But if you would like to have a general overview of your content layout this tool is right for you.
This is an all in one platform from planning your content to scheduling it on social media (recall the 80/20 rule),
Unlike the above mentioned platforms, to make use of CoSchedule you need to fork out $10/month.
Not a bad bargain compared to all the tools and variety of information it offers. Also, CoSchedule works best with WordPress
I bunch these two together because they have plenty of overlapping features.
They both happen to be FREE scheduling tools.
Also Read: How to make money as a blogger
One of the most popular FREE scheduling tool out there that I know of.