3 reasons why your website has a high bounce rate


As you read this you will not only understand why you have a high bounce rate but how to reduce your bounce rate.

Now I will simply go into explaining what bounce rate is and how to measure your bounce rate. If you are already familiar with these terms, you can simply skim past all this to below the video.

What is bounce rate?

Bounce rate is the number of visitors who only visit the first page of your website and bid you adieu. Simply put it is the measure of single page visits.

So in this instance, if you only read this article and close the browser tab then I will consider you as a bounce rate.

And how do you measure bounce rate?

You measure bounce rate by setting up Google Analytics tracking code or ID at the head tag of your website.

To understand a little bit more about this, here is a short ten minute video on how to install Google analytics to your WordPress site.

Once you have installed the code into the head of your WordPress site, all you got to do is wait for the data.

In most circumstances, you will realize you have a high bounce rate and that leads me to the reason behind this article.

What leads to a high bounce rate on a website and how to reduce it.

There are three main reasons as to why you have a high bounce rate:

  • Your images
  • Your website takes more than five seconds to load
  • Your website is not mobile optimized.


Images affect your bounce rate in one of two ways.

  • Your images are too large thus reducing the speed it takes for the site to load
  • Or your images do not correlate to your website, thus confusing the site visitor and they forget why they were there in the first place.

Just because I recommend smaller size images doesn’t mean I am recommending tacky or pixelated images. You can handle and reduce the size of images on your page without subsidizing on quality.

First off, always make sure your image is in JPEG format rather than PNG.

Leave the PNG format to your logo and favicon. Next off check the size of the image, is there a chance you can resize them to a smaller dimension.

Downloading images in some of these popular stock photos you will notice that they are as large as 3000*2000.

Depending with the section you are going to place your image in, you can have images as low as 32*32 to 1920*1080

Next you can install certain plugins to reduce on image size once uploaded such as Smush.It.

When it comes to images not correlating to the content on your site, always choose images that you have taken first over images downloaded from the web.

And if you are considering images from the web, choose images that still communicate what you are about. For example if you have a farm in Lokichogio, Kenya, no need to download images of people in an office skyscraper.

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Load Time

Your site load time is highly affected by the theme you are using and the server your website is hosted on.

To check how fast or slow your website is, you can check with Google pagespeed.

I give superiority to Google pagespeed but you could also use Pingdom and GTMetrix. They all tell you why your site is slow and how you can fix the issue.

Now if you are just considering hosting options, I would highly recommend Siteground.

Here are some reviews from users across the globe.

Mobile Optimization

According to Google more and more people are using mobile devices to access the interwebs.

This is even more shocking with 78% of YouTube viewers coming from mobile. I sure am part of the 22%.

If that is not shocking enough for you to re-think whether you are going to update your website, think of losing 78% of your traffic to bounce rate due to silly choices.

Remember if you are selling any product on your website you could convert 78% to paying customers but you are not giving yourself that chance.